WhatATour LLC.
Site Extension Project
Short Paper
The need to extend the official website of WhatATour LLC to
incorporate third parties products for advertisement looks imminent. This
research found that some distant third parties, like in the third world, lack
enough expertise to cater exposure to the web. The primary means of reaching
out to potential customers is astonishingly based on word-of-mouth, followed by
standard mails and old fashioned pamphlets. WhatATour (WAT) foresee a
reasonable revenue generation by partnering with these clients and take charge of reaching out to their customers by having them use a portion of the
website. At this time, WAT has over a hundred thousand visitors each day and of
them, around 20% are loyal customers.
This partnership works on a contract basis. Potential
clients are brought into an agreement to display their products, primarily the
travel packages, in the official website of WAT and, as a result, pay a certain
price of each visit by potential customers. There is a time limit for each
product to display and clients have the rights to extend the period, edit, or
modify and features of their products within the allowed time.
WAT aims to recover approximately 20% of its advertisement
and marketing expenses through this agreement over the next year. The
management aims to expand their marketing and advertisement efforts by
proportionate percent annually.
I, as a project manager for this extension project, and an
internal employee managing the IT department, can’t emphasize more to the
profitability of this venture, and have niched out the entire strategy to
handle this massive project. The approval of my project plan by senior
management is a big step in attaining my goal here. Over the weeks, I have
gather all the essential information, resources and expertise to handle this
project with confidence. The timeline is consistent with the workflow and
proposed go-live schedule of the company.
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